Unstoppable Domains, the largest Web3 domain provider, and Propykeys, a dApp game within the Propy ecosystem, today announced the launch of the PropyKeys onchain domain. This launch coincides with the introduction of PropyKeys on the BASE network, allowing users to mint digital addresses tied to real-world properties.

This new onchain domain empowers real estate professionals, buyers, and sellers with a secure, user-owned digital identity. It advances the company’s vision of “self-driving property transactions” and removes barriers to real estate ownership in a technology-driven world. By using blockchain technology, the new domain has the potential to improve not only how people buy, sell, and interact with real estate but also how they send and receive cryptocurrencies and serve as brand ambassadors for blockchain-based real estate ownership.

PropyKeys aims to bring one million home addresses onchain by 2025. PropyKeys has minted over 300,000 addresses globally since March 2024 and focuses on enabling decentralized property ownership. This positions the new domain as an ideal candidate for fostering the continued adoption of blockchain-based solutions in traditional real estate.

Onchain domains are blockchain-based, user-owned digital assets that serve as a decentralized identifier. They allow for censorship-resistant websites and simplified cryptocurrency transactions, unlike traditional domains, which are rented from centralized authorities and primarily used for website addressing. The new domain will enable real estate professionals, investors, and homeowners to leverage the power of onchain technology in their cryptocurrency and property transactions.

“We are thrilled to partner with Unstoppable Domains to launch this new onchain domain,” said Nina Fabbri, CEO of PropyKeys. “It’s a step towards a future where real estate transactions are as easy as sending an email.

The .PropyKeys domain is a crucial step in this direction. It streamlines the entire process and unlocks possibilities that previous generations couldn’t even imagine.”

“Collaborating with PropyKeys to spearhead the next evolution of real estate domains is incredibly exciting,” noted Sandy Carter, COO of Unstoppable Domains. “At Unstoppable, we have prioritized collaborating with companies offering solutions that help onboard the masses onchain. We’re thrilled to offer .PropyKeys to serve as a digital identifier and enable more streamlined interactions and brand ambassadorship to shine a light on the value of onchain real estate.”

PropyKeys, launched on the BASE network, introduces a groundbreaking opportunity for everyone to mint a digital address corresponding to a tangible property. This innovative concept allows early adopters to secure digital representations of real-world addresses.

In addition, as a new partner of Unstoppable Domains, PropyKeys will join over 15 onchain companies, including leading crypto finance house Blockchain.com, in strategizing and applying to the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) general Top Level Domains (gTLD) application round in 2026.

The goal is to create Web2-Web3 domain “twins,” allowing users, brands, and companies to take the best from both worlds and fully leverage the power of Web3 domains within the traditional Internet space.

If successful, the .PropyKeys domain will join the ranks of iconic ICANN-registered generic top-level domains like .com, .net, .org, .biz, .info, and more.

The strategy proposed for the .PropyKeys TLD is just the beginning. This initiative opens up possibilities for other industry-specific onchain domains, allowing users, brands, and companies to fully leverage the power of blockchain technology within traditional real estate.