Automated Vehicle Safety Consortium Introduces New Director – News

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The Automated Vehicle Safety Consortium™ (AVSC) is proud to introduce Amy Chu as the new Director of the consortium. With nearly 20 years of automotive experience, Amy will work with AVSC members and stakeholders to achieve the consortium’s goals.

“Successfully advancing our industry toward safe and trustworthy automated driving systems will require coordination, collaboration and commitment from our complex automotive ecosystem,” said Amy Chu, director of the AVSC. “I am excited to embark on this new journey with the AVSC and bring industry together to achieve these goals.”

Amy carries extensive experience in automotive product delivery and execution, leading cross-functional teams from ideation to launch. Most recently, Amy served as the Senior Director of Harman’s Automotive Cybersecurity Center of Excellence, aligning product development policies and process with cybersecurity best practices and global standards. She also held a top leadership role within the Automotive Information Sharing Analysis Center (Auto-ISAC), an industry-driven member community to enhance vehicle cybersecurity capabilities across the global automotive industry.

Before leading the cybersecurity initiative at Harman, Amy led project management for Harman’s CTO, managing the technology innovation pipeline for the Automotive Division. She has also held leadership and engineering roles with Magna Electronics and Tellabs, Inc.

“Amy adds another expert voice and point of view to our consortium. Bringing on someone of Amy’s caliber will allow AVSC to mature as an organization and continue to address the most pressing issues around ADS development, test, and deployment,” said Dr. Edward Straub, executive director of the AVSC.

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Amy holds a Bachelor of Science in electrical engineering from Michigan State University.

To learn more about the AVSC, please visit:

The Automated Vehicle Safety Consortium™ (AVSC) is an industry program of SAE Industry Technologies Consortia (SAE ITC®) building on principles that will inform and help lead to industrywide standards for advancing automated driving systems. The members of this consortium have long been focused on the development of safe, reliable and high-quality vehicles, and are committed to applying these same principles to SAE Level 4 and Level 5 automated vehicles so communities, government entities and the public can be confident that these vehicles will be deployed safely.

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