How this mini device could set a trend for smaller smartphones – Kantar

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Market intelligence firm Kantar thinks that the iPhone 12 mini could set a trend for smaller, premium smartphones.

With Apple having launched the iPhone 12 mini as part of its latest line-up, smaller phone form factors might also become more popular as a result …

The firm said that more than 12% of smartphone buyers choose a model ‘specifically for how it fits in their hand/pocket.’

 

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