Tech: Rakuten CEO takes on Japan’s entrenched telecom incumbents

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TOKYO — Online retailer Rakuten’s membership base and credit card business model provided the impetus for launching the company’s new wireless service, Rakuten Mobile, chairman and CEO Hiroshi Mikitani told the Nikkei Global Management Forum in Tokyo on Wednesday.

The annual forum brings together influential corporate leaders from around the world to share their views on the role of business in society. This year’s theme centers on responding to an unprecedented time of change brought on by the pandemic.


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