Business Development Officer

Kendor Consulting

Lekki Phase 1, Lagos, Nigeria

NGN150,000/month

• Conduct market research to identify industry trends, customer needs, and competitive positioning.
• Identify and target potential clients for customised in-house training programmes through cold calling, networking, and market research.
• Understand clients’ goals and challenges to offer tailored solutions.
• Build and nurture strong client relationships, acting as the primary point of contact.
• Manage a robust pipeline of prospective clients, tracking leads, and opportunities.
• Collaborate with the team to create marketing campaigns and promotional materials and ensure alignment with business objectives.
• Develop and implement effective sales strategies to meet or exceed revenue targets.
• Prepare and deliver compelling sales presentations and proposals.
• Analyse data to develop insights and strategies for business growth.
• Negotiate and close deals with clients and liaise with third-party marketing agencies to drive business growth.
• Regularly update CRM systems and maintain accurate records of client interactions, sales and contracts.
• Co-create, manage and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition.
• Provide input on the design and production of promotional materials, such as websites and brochures, email marketing etc.
• Propose a rich content/editorial calendar (based on research) that attracts a qualified audience including blog posts, ebooks, infographics, etc.
• Analyse events calendar including webinars, e-learning, training, workshops and conferences to ensure that it attracts a qualified audience.
• Track the effectiveness of marketing campaigns and report findings.
• Provide regular reports on business development activities and progress.
• Work with the team to create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics.
• Monitor ecosystem and online communities and ensure feedback mechanisms are in place and maximised.
• Analyse the marketing budget, ensuring the budget spend is delivering a return on investment.

Requirements

• Minimum of 3 years of experience in Business Development, Business Growth or B2B Marketing role.
• BA in Management, Marketing or any equivalent experience.
• Experience activating social media and paid marketing channels.
• Strong understanding of market dynamics.
• Excellent communication, negotiation, and presentation skills.
• Track record of meeting or exceeding sales targets.
• Self-motivated and capable of working independently and as part of a team.
• Analytical mindset with problem-solving abilities.
• Ability to work independently and as part of a team.
• Background working with and/or managing outsourced marketing and design teams or agencies.
• Cross-functional skills to collaborate with Marketing, Sales and Product teams.
• Experience working at startups or high-growth businesses
• Tech and data-savvy with the ability to jump into Google Analytics, WordPress, Airtable, or even Excel and tell a story with sound data.