Ford releases New 2024 Ford F-150

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According to the words from Ford, “A Built Ford Tough Truck that is Smart and Powerful to Conquer Life’s Challenges”

“If they start as better ideas, they stay better ideas,” reads the headline of a 1966 Ford print ad showcasing four inventions, including a dual-action tailgate.

That headline is a motivator for the F-Series® truck team, which for more than 75 years has delivered a lineup of tough, smart and capable trucks that buyers enjoy all over the world.

It is impressive that the last 46 are known as the best-selling truck lineup in America. F-Series is such a big business that revenue dwarfs many other large auto companies.

The latest Ford better idea

The new 2024 Ford F-150® truck is very much available starting early 2024.

As offerred by the manufacturer, the truck is designed to enhance the ability to tackle challenges with purposeful features and tech.

Ford also claims that it has Built Ford Tough® capability to handle tough pursuits. And it has a tough new design, including the new available Pro Access Tailgate for even more access and utility.

With increased production of PowerBoost Hybrid for 2024, trims from XL through Platinum Plus, and off-road ready models like Tremor®, Raptor® and Raptor R, there’s an F-150 for almost every use case that anyone could think of.

The F-150 is a leader in the following industries: construction, government, utility services, agriculture, landscaping, road and highway maintenance, emergency vehicles and mining.

Popular, powerful, efficient 2.7-liter EcoBoost® now increases horsepower and torque on base offering.


Including a 2.7-liter EcoBoost, 3.5-liter EcoBoost, 3.5-liter PowerBoost, 3.5-liter High Output (F-150® Raptor®) 5.0-liter V8, 5.2-liter supercharged V8 (F-150® Raptor R®).


“Built Ford Tough is more than a motto; it’s our promise to always strive for more and never rest for F-150 owners. We see it as our duty to deliver what our customers want and need and what they never thought possible.”

— John Emmert, Ford Truck general manager

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