Google’s AI-powered search experience expands globally

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Google’s AI-driven search experience, known as Search Generative Experience (SGE) is here and now. It is now expanding globally after its initial introduction in select markets like the U.S., India, and Japan.

The conversational AI feature will be accessible by fans in over 120 new countries and territories worldwide. That will lead to its introducing support for four additional languages: Spanish, Portuguese, Korean, and Indonesian.

Similar to AI integrations into Microsoft’s Bing Search and Edge browser, Google’s SGE enables users to interact with AI using natural language, receiving detailed responses instead of traditional link lists. Now, that’s marvelous.

Launched earlier this year, SGE has seen continuous updates, including AI-generated summaries for pay-walled articles, improved coding-related answers, and the ability to ask follow-up questions directly on search result pages.

These improvements aim to enhance user experience and maintain Google’s relevance in the AI-powered search landscape.


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