• Cloudbet lets users wager on Canadaโ€™s next Prime Minister with $TRUMP memecoin

    Cloudbet, a leading cryptocurrency sportsbook, has incorporated President Trumpโ€™s official $TRUMP token into its repertoire of over 40 supported cryptocurrencies. The platform now provides users the chance to wager on Canadaโ€™s forthcoming prime minister utilizing $TRUMP, a memecoin recently introduced by US President-elect Donald J. Trump.

    A Cloudbet representative states, โ€œTrumpโ€™s inauguration signifies thereโ€™s currently nothing left to wager on in US politics โ€“ at least for now. However, up North? Canada is entirely open. You can place a bet on Pierre Poilievre at 1. 20 odds to assume the role of Prime Minister โ€“ with $TRUMP. This is populism at its peak. This, for better or worse, is the reality in which we exist, and we are adapting accordingly. โ€

    With Prime Minister Justin Trudeau having resigned earlier this month, the race for Canadaโ€™s leadership is escalating. Conservative leader Pierre Poilievre is the evident frontrunner at 1. 20 odds, while Cloudbet also highlights other aspirants like Melissa Lantsman (10. 0), Chrystia Freeland (40. 0), and even Ryan Reynolds (150. 0).

    โ€œCanada has perpetually been Americaโ€™s hat, and of late, it resembles a MAGA cap,โ€ remarked a Cloudbet representative. โ€œEnvision telling someone a decade ago that they could wager on a Canadian election with a memecoin developed by the President of the United States, who notably is Donald Trump, once more. I am uncertain of what that implies for the future of North American politics, but the $TRUMP token is transcending borders โ€“ ironically, something its namesake typically does not endorse. โ€

    $TRUMP token: A meme for the populace

    The $TRUMP token, launched on January 18 as part of Trumpโ€™s commemoration, has swiftly attracted interest in the cryptocurrency sphere, achieving a market capitalization of over $15 billion by early Sunday. Now recognized on Cloudbet, it joins over 40 cryptocurrencies supported by the platform, including Bitcoin, Ethereum, Solana, and other memecoins such as DOGE and BRETT.

    Beyond Canadian politics, bettors can utilize $TRUMP for:

    • NFL playoffs and various major sports events.
    • Esports markets, encompassing League of Legends and CS:GO.
    • International political occurrences and much more, including the contest to become the next Prime Minister of the UK. Populist favorites include Nigel Farage at 3. 50 odds, with $TRUMP available.

  • Fidelityโ€™s FBTC spearheads $755M Bitcoin ETF revival following $1. 2B outflows

    Spot Bitcoin exchange-traded funds (ETFs) in the United States experienced a robust resurgence after facing four consecutive days of outflows that had depleted over $1. 2 billion from the market.

    Fidelityโ€™s FBTC emerged as the principal catalyst of these inflows, attracting $463. 08 millionthe fundโ€™s largest influx since March 2024. ARK and 21Sharesโ€™ ARKB also added to the favorable trend with $138. 81 million in inflows.

    Additional Bitcoin ETFs similarly enhanced the positive trajectory. Grayscaleโ€™s GBTC registered $50. 54 million, while Bitwiseโ€™s BITB secured $32. 69 million. BlackRockโ€™s IBIT experienced inflows of $31. 86 million, and VanEckโ€™s HODL contributed $16. 98 million.

    Meanwhile, Grayscale Bitcoin Mini Trust accrued $13. 69 million, Invesco Galaxyโ€™s BTCO recorded $4. 47 million, and Franklin Templetonโ€™s EZBC gained $2. 9 million.
    Ethereum ETFs

    Ether ETFs also exhibited strong performance on Jan. 15, accumulating $59. 78 million in inflows, which amounted to 18,520 ETH entering the funds.
    Ethereum ETF Flows
    Ethereum ETF Flows. (Source: SoSoValue)

    SoSoValue data indicates that Fidelityโ€™s FETH led this segment, attracting $29. 32 million. BlackRockโ€™s ETHA closely followed with $19. 85 million.

    Conversely, VanEckโ€™s ETHV and Grayscale Ethereum Mini Trust witnessed cumulative inflows exceeding $10 million on the same day.

    Other Ethereum ETF products recorded no inflows on that day.

  • AIPUMP Competes with VIRTUALS on Solana

    AIPUMP Competes with VIRTUALS on Solana as 2025 comes in…

    aiPump, a no-code platform for the development and implementation of AI Agents within the blockchain realm, has been registered on KuCoin as the exchange’s inaugural AI token listing of 2025. This advancement positions AIPUMP as a rival to VIRTUALS on the Solana blockchain, emphasizing its inventive methodology toward tokenized AI technologies.

    aiPump provides a comprehensive platform that empowers users to create and launch AI-driven agents for a variety of decentralized applications, ranging from social media interaction to economic oversight in Web3 settings.

    Key Features of aiPumpโ€™s AI Agent Platform

    Sentient AI Twitter Agents: Independent AI agents proficient in engaging on X (formerly Twitter).
    Custom Personality AI Chatbots: Instruments for developing chatbots with distinct communication styles.
    AI Livestreaming Agents: AI-driven frameworks crafted for instantaneous content delivery.
    Proof of Thought Process: A transparency feature that grants insights into AI decision-making procedures.

    Streamlined AI Agent Creation

    aiPump offers an accessible, no-code platform formulated for both technical and non-technical users. Utilizing a drag-and-drop interface, users can:

    Create AI agents with distinct attributes and behaviors.
    Link agents to external data sources for enhanced interactions.
    Personalize avatars and task execution preferences.

    Multi-Platform Engagement and Tokenization

    aiPumpโ€™s AI agents are capable of functioning across various platforms, including:

    X (formerly Twitter)
    Telegram
    Web3 wallets and additional chat interfaces

    The platform also introduces a equitable launch tokenization model wherein:

    100% of the token supply is allocated to liquidity at the time of launch.
    The model is structured to encourage fairness and transparency.

    Transparency and User Interaction

    The platformโ€™s โ€œProof of Consciousnessโ€ feature affords users insight into the decision-making processes of their AI agents, thereby bolstering transparency and user trust in AI conduct.

    Extensive Component Library

    aiPump encompasses a component library that allows users to:

    Select from an array of AI models for varied tasks.
    Incorporate interaction modules for social media, chatbots, and streaming.
    Integrate external data sources for dynamic behaviors and responses.

    Customization and Use Cases

    Users can tailor AI agents in the following aspects:

    Personality and Behavior: Modifiable through an intuitive interface.
    Visuals: Customizable avatars for a captivating platform presence.
    Functionality: Task configuration, extending from social media management to decentralized finance (DeFi) activities.

    Tokenized Digital Entities in the Crypto Ecosystem

    AI agents on aiPump are tokenized digital entities capable of:

    Engaging on social platforms and generating content.
    Functioning as dynamic NPCs or virtual companions within gaming environments.
    Conducting economic activities, including wallet management and trading.

  • Bitcoin, Ethereum, Ripple, fall… Why?

    The cryptocurrency market experienced a sharp sell-off on Tuesday, erasing Mondayโ€™s gains as concerns over rising bond yields and broader financial market pressures took center stage.


    Cryptocurrency Markets Retreat Amid Bond Market Concerns

    Major cryptocurrencies saw significant declines, reflecting a broader “risk-off” sentiment across global financial markets:

    Bitcoin (BTC): Fell 4% to $97,700.
    Ethereum (ETH): Dropped over 5%.
    Ripple (XRP): Declined 5.95%.
    Solana (SOL): Slumped 6.9%.
    
    

    This downturn aligns with similar losses in equities, driven by mounting worries in the bond market.


    Equity Market Sell-Off

    The cryptocurrency dip mirrored losses in key equity indices and major stocks:

    Nasdaq 100: Dropped 1% to $19,635.
    S&P 500: Fell 0.50%.
    NVIDIA: Plunged 5.4%, wiping out $175 billion in market value.
    Tesla: Declined 3%.
    Super Micro Computer: Down 1.5%.
    
    

    Bond Market Pressures

    Rising U.S. Treasury yields appear to be the main driver of the sell-off. Higher yields typically signal expectations of tighter Federal Reserve policies, which can negatively impact risky assets like cryptocurrencies.

    10-year Treasury yield: Climbed 1.7% to 4.70%.
    30-year yield: Increased to 4.61%.
    5-year yield: Rose to 4.50%.
    
    

    Federal Reserve and Upcoming Economic Reports

    The sell-off precedes several key economic developments that could shape market sentiment:

    Federal Reserve minutes: Scheduled for release on Wednesday, January 8.
    
    Nonfarm payrolls data: Expected on Friday.
    Labor Department report: Revealed a surge in job vacancies to a six-month high.

    Stronger-than-expected jobs data could reinforce the Federal Reserveโ€™s hawkish stance, potentially keeping inflationary pressures elevated and increasing the appeal of safer investments like bonds.


    Analyst Insights

    Mark Zandi, Chief Economist at Moodyโ€™s, highlighted the risks posed by rising deficits. He cautioned that higher yields could spur a rotation away from risky assets like cryptocurrencies and equities toward safer investments such as money market funds.

    This perfect storm of rising bond yields, weak equity markets, and impending Federal Reserve action has created a challenging environment for cryptocurrencies, leaving investors on edge.

  • Silencio Network Sets Records: $112 Million in Allocation Requests

    Silencio Network, the largest global noise intelligence platform, has established a groundbreaking standard for Web3 and Decentralized Physical Infrastructure Networks (DePINs). Through its strategic alliance with Legion (legion. cc), Silencio generated an extraordinary $112 million in allocation requests, exceeding its $500,000 fundraising objective by over 220 times.

    This landmark achievement underscores the increasing interest in DePIN initiatives and illustrates the demand for real-world blockchain solutions. Silencio’s success highlights its leadership in utilizing blockchain technology to address concrete challenges while empowering a global community.

    Clarifying Community-First Focus

    While $112. 7 million in allocation requests were received, Silencio deliberately accepted only $1. 3 million. By prioritizing community incentives over substantial capital accumulation, Silencio has established a robust foundation for sustained, decentralized growth.

    Pioneering the Future of DePIN

    Silencio’s accomplishment transcends mere interest. It signifies the growing necessity for decentralized infrastructure networks that tackle urgent global issues such as noise pollution.

    โ€œThis isn’t merely a milestone for Silencio; it’s a pivotal moment for the DePIN sector,โ€ stated Thomas Messerer, CEO and Co-Founder of Silencio Network. โ€œOur community-first ethos resonated with individuals globally, demonstrating that when users are positioned at the core of innovation, remarkable outcomes occur. โ€

    Operating in over 180 nations with a network of 460,000 sensors, Silencio manages more than 100,000 daily transactions, forming the world’s most extensive noise intelligence database.

    What you should know about Silencio NetworK

    Its over-subscription reaches more than 200 times what’s required

    It is the new biggest milestone in the crypto economy

    It will open new avenues for several things as far as the network and its users are concerned

    The $SLC Token and the Journey to TGE

    The $SLC token, regulated by the BlockSound Foundation, is central to Silencio’s ecosystem, rewarding contributors and scaling the network sustainably. The pre-sale was structured as a community-first initiative, ensuring early adopters play a crucial role in shaping the project’s future.

    With the Token Generation Event (TGE) just weeks away, $SLC will open new avenues for ownership, engagement, and influence, empowering users and enterprises to actively participate in Silencio’s mission.

    Real-World Leadership in DePIN

    With the DePIN market anticipated to expand from $56 billion to $3. 5 trillion by 2028, Silencioโ€™s pre-sale ranks among the largest allocation initiatives in Web3 history. This success can solidify Silencio’s pioneering role in shaping the future of decentralized physical infrastructure networks.

    Noise pollution imposes an astonishing multi-trillion-dollar burden on the global economy, affecting life expectancy, escalating healthcare costs, and diminishing productivity worldwide. It impacts a significant portion of the global population, substantially reducing quality of life. Silencioโ€™s innovative, smartphone-enabled solution democratizes access to noise intelligence, providing a scalable approach to developing quieter, healthier cities. By equipping individuals with actionable insights, Silencio facilitates smarter decisions regarding where to live, eat, and stay, enhancing the quality of life for communities everywhere.

    Silencio Network’s oversubscription signifies rising anticipation and confidence in their groundbreaking blockchain solutions.

  • Cryptocurrency Regulations: Will it pay China to do this?


    China Tightens Cryptocurrency Regulations with New Banking Rules

    Chinaโ€™s foreign exchange regulator has introduced stringent measures requiring banks to flag and monitor high-risk trading activities, including transactions involving cryptocurrencies. These rules are expected to make it increasingly challenging for mainland investors to trade in digital assets such as Bitcoin.

    According to the State Administration of Foreign Exchange, banks must identify and report โ€œrisky foreign exchange trading behaviors.โ€ These include activities linked to underground banking, cross-border gambling, and illegal cross-border financial transactions involving cryptocurrencies.

    The regulations mandate that local banks across mainland China monitor such activities based on specific criteria, such as the identity of the individuals and institutions involved, the source of funds, and trading frequency.

    Additionally, banks are required to implement robust risk-control measures targeting flagged entities. These measures may include restricting or denying certain financial services to individuals or institutions engaged in high-risk behaviors.

    This policy underscores Beijingโ€™s ongoing effort to crack down on cryptocurrency-related activities like Bitcoin trading and mining, which the government views as threats to the countryโ€™s financial stability. The move aligns with Chinaโ€™s broader strategy to maintain stringent control over its financial system and curb unauthorized digital asset transactions.


  • Here are The Top 10 Cryptocurrency Predictions for 2025

    2025 has come with a bang! Here we are, and Bitcoin seems to be sailing upward. I don’t know what your determination is this year but if you want to have anything to do with the crypto universe this year, here we are.

    Take note of the following ten predictions of or about crypto that will reshape this year.

    Read on below.


    The Top 10 Cryptocurrency Predictions for 2025

    VanEck analysts Matthew Sigel, Head of Digital Asset Research, and Patrick Bush, Senior Investment Analyst, have released their highly anticipated predictions for the cryptocurrency market in 2025. Here’s a summarized outlook of their insights:

    1. Crypto Bull Market Peaks Twice

    The cryptocurrency bull market is expected to persist through 2025, with a mid-term peak in the first quarter and record highs by year-end.

    • Bitcoin (BTC) is projected to hit $180,000 at the peak, while Ethereum (ETH) could surpass $6,000.
    • A summer correction may see BTC drop 30% and altcoins lose up to 60%. However, recovery is anticipated in autumn, with major tokens regaining momentum.

    2. U.S. Embraces Bitcoin as a Strategic Reserve

    The election of Donald Trump is seen as a catalyst for cryptocurrency adoption in the United States.

    • Key appointments in his administration signal a pro-crypto shift, ending policies like debanking and fostering Bitcoin’s role as a strategic asset.
    • This environment could drive significant growth in Bitcoin adoption and institutional interest.

    3. Tokenized Securities Exceed $50 Billion

    2025 may mark a turning point for tokenized securities, with their total value surpassing $50 billion.

    • Currently, $12 billion in tokenized securities exist, primarily in private credit markets on semi-permissioned blockchains like Provenance.
    • Public blockchain adoption is expected to accelerate, unlocking new opportunities for tokenized assets.

    4. Stablecoins Transform Global Commerce

    Stablecoins will evolve into a cornerstone of global commerce, with daily settlement volumes reaching $300 billion by year-end.

    • This figure represents 5% of current DTCC volumes, driven by adoption from tech giants like Apple and Google and payment networks such as Visa and Mastercard.
    • The U.S.-Mexico remittance market could grow fivefold, highlighting stablecoinsโ€™ potential to revolutionize cross-border payments.

    5. AI Agents Flourish On-Chain

    The rise of AI agents on blockchain networks is poised to redefine user interaction with decentralized systems.

    • On-chain AI agentsโ€”autonomous bots optimizing tasks like return maximization or engagement boostingโ€”could surpass 1 million in active use.
    • Platforms like Virtuals are democratizing AI creation, enabling users to rent out their agents for income, driving exponential growth.

    6. Bitcoin Layer 2s Surge in Value

    Bitcoin Layer 2 (L2) solutions will play a pivotal role in expanding Bitcoin’s ecosystem.

    • By 2025, L2 blockchains could hold over 100,000 BTC in Total Value Locked (TVL).
    • These advancements enhance scalability and unlock smart contract capabilities, paving the way for a Bitcoin-powered DeFi ecosystem.

    7. DeFi Achieves Record Growth

    Decentralized finance (DeFi) is expected to reach new heights in 2025, with DEX volumes exceeding $4 trillion and TVL surpassing $200 billion.

    • The rise of tokenized securities and AI-driven applications will inject new liquidity into DeFi markets.
    • Consumer-friendly decentralized apps will further propel DeFi’s adoption and market share.

    8. NFT Market Rebounds

    After a challenging bear market, NFTs are set to recover, with trading volumes projected to reach $30 billion in 2025.

    • High-profile projects like Pudgy Penguins and Bored Ape Yacht Club (BAYC) are driving renewed interest by establishing cultural relevance and brand value.
    • NFTs are increasingly seen as culturally and historically significant assets, beyond speculative investments.

    9. dApp Tokens Close the Performance Gap

    The performance disparity between Layer 1 (L1) blockchain tokens and decentralized application (dApp) tokens may narrow in 2025.

    • Innovations in AI-driven applications and decentralized physical infrastructure networks (DePIN) are expected to fuel demand for dApp tokens.
    • Utility and product-market fit will become critical factors in determining token success.

    10. Stablecoin Adoption Spurs Blockchain Growth

    Stablecoins will act as a “Trojan horse” for broader blockchain adoption, becoming indispensable in trading, remittances, and global commerce.

    • Their efficiency and trustworthiness will make them integral to the financial ecosystem, further bridging traditional and digital economies.

    I believe you’ve gotten the message with these ten reasons. If you think there are others, please leave these comments below. Thank you for reading this post.

  • How to earn $1,000 ($1k) from trading crypto

    To generate $1000 monthly through crypto trading, you must implement a strategic and methodical strategy. Below is an outline of potential methods to attain this goal using various approaches:

    1. Establish Attainable Objectives

    Within cryptocurrency trading, concentrate on modest, steady gains. It is unnecessary to execute substantial trades to achieve $1000; instead, aim for daily or weekly earnings that build up over time. For instance, earning $50 daily would culminate in $1000 monthly.

    1. Recognize Liquid Markets

    Engage in highly liquid assets such as Bitcoin (BTC), Ethereum (ETH), Solana, Cardano, or renowned altcoins. Liquidity guarantees that you can quickly enter and exit trades without slippage, thus aiding in securing your profits.

    1. Employ a Trading Approach

    Swing Trading: This approach entails maintaining a position for days or weeks to capitalize on price fluctuations. Identify support and resistance levels to purchase at low prices and sell at high prices.

    Day Trading: If you have sufficient time, you can conduct multiple trades daily based on short-term price movements. Be ready to capitalize on rapid price changes.

    Dollar-Cost Averaging (DCA): Consistently invest a fixed amount irrespective of the price. Over time, this lessens the effects of market volatility.

    1. Technical Evaluation

    Familiarize yourself with technical indicators such as Moving Averages (MA), Relative Strength Index (RSI), and Bollinger Bands to determine your entry and exit points. Chart formations such as triangles, wedges, and head-and-shoulders also deliver signals for potential price transitions.

    1. Risk Mitigation

    Implement Stop Losses: Always incorporate stop-loss orders to safeguard your capital from abrupt declines. A prevalent guideline is to risk only 1-2% of your capital for each trade.

    Position Allocation: Refrain from committing all your capital into a singular trade. Diversify your portfolio across various coins to distribute risk.

    1. Remain Updated

    Stay informed about cryptocurrency news, trends, and developments. Significant occurrences (e. g. , regulatory adjustments or technological advancements) can trigger price movements. Being well-informed enables you to foresee opportunities.

    1. Calculate Returns Based on Capital

    If you are trading with $5000, target 2-5% returns per trade. For example, earning 2% weekly would lead to $400/month. Amplifying this through additional capital or multiple trades could facilitate reaching $1000 monthly.

    1. Diversify Trading Techniques

    Maintain Some Long-Term Holdings: Retain a portion of your portfolio in long-term investments for potential substantial returns while actively trading with the remainder.

    Utilize stablecoins (e. g. , USDT) to hold funds during market declines.

    1. Compounding Profits

    Reinvest gains to enhance your capital and generate higher returns over time.

    By adhering to these guidelines, you can strive towards achieving your objective of earning $1000 per month from spot trading. Nevertheless, it is crucial to consider market conditions and risks at all times, with consistency being essential for long-term success.

  • Suggestions for engaging in cryptocurrency trading

    What are some suggestions for engaging in cryptocurrency trading with a limited amount of capital? Can you propose any user-friendly platforms for cryptocurrency trading?

    Advice for Novices Investing in Cryptocurrencies

    1. Educate yourself: Grasp blockchain technology, types of cryptocurrency, and market dynamics.
    2. Establish clear objectives: Determine risk appetite, investment timeframe, and financial goals.
    3. Diversify: Allocate investments across various asset classes and cryptocurrencies.
    4. Utilize reputable exchanges: Investigate and select secure, regulated platforms.
    5. Secure wallets: Safeguard cryptocurrencies effectively; consider using hardware wallets.
    6. Stay updated: Follow credible sources, market updates, and price evaluations.
    7. Avoid FOMO (Fear of Missing Out): Make well-informed choices rather than impulsive ones.
    8. Consider dollar-cost averaging: Mitigate the effects of market volatility.
    9. Regulatory adherence: Acquaint yourself with local laws and regulations.
    10. Consult specialists: Seek professional guidance when necessary.

    Trusted Websites for Cryptocurrency Investment

    Exchanges

    1. Coinbase
    2. Binance
    3. Kraken
    4. Gemini
    5. eToro

    Regulatory Resources

    1. SEC
    2. FINRA
    3. CFTC
    4. Local regulatory authorities

    Crucial Disclaimer

    Investing in cryptocurrency involves significant risks. Consult financial advisors and conduct comprehensive research prior to investing.

  • New Meme Coin Pepeto Unveils Presale

    With a collective social media following exceeding 45,800 across various platforms, the God of Frogs, Pepeto, is establishing a presence in the memecoin sector. Through X (previously Twitter), Instagram, YouTube, Telegram, and TikTok, Pepeto has nurtured a vibrant and dedicated community. With 1. 61k subscribers on YouTube, 9,310 followers on X, 1,180 followers on TikTok, 18,157 subscribers on Telegram, and 15,600 followers on Instagram, the expanding footprint of the Pepeto Army highlights the project’s development as it gears up for 2025.

    Pepeto has officially revealed its newest marketing initiative via its social media platforms, disseminating festive joy with a unique holiday message wishing its community a Merry Christmas. In conjunction with these heartfelt greetings, the campaign disclosed three of the five phases in its January project aimed at engaging the Pepeto Army and recognizing their commitment. These phases involve interacting with Pepetoโ€™s content by sharing and tagging its reels and stories and demonstrating support by engaging with posts across all platforms. The final two phases will be disclosed on January 1, 2025, as part of a campaign that promises thrilling prizes and live randomizer giveaways.

    In appreciation of its enthusiastic community, Pepeto has initiated a marketing campaign featuring rewards intended to engage and exhilarate. The campaign introduces five steps for participation, with the last two yet to be revealed. Pepeto enthusiasts are encouraged to:

    Upon fulfilling these requirements, participants will qualify for the remaining two steps, which will be disclosed on January 1, 2025. The campaign will conclude with a live event where Pepetoโ€™s rewards will be allocated using secure randomizers, ensuring transparency and equity.

    The Initiativeโ€™s Aim

    Pepetoโ€™s marketing campaign transcends mere giveaways; it seeks to unite its expanding โ€œarmyโ€ while generating anticipation for the next phase of the project. The live prizes and collaborations with prominent influencers and brands provide an additional layer of credibility and excitement, establishing this endeavor as a remarkable presence in the crypto sector.

    Getting Engaged

    Users can follow Pepeto on its official social media channels and participate in this campaign.

    Pepeto delineates several avenues for the community to engage and elevate their chances of participating in the prize distribution. Supporters are encouraged to follow Pepetoโ€™s official social media channels on platforms such as X, Instagram, YouTube, Telegram, and TikTok. Engaging with Pepetoโ€™s contentsuch as leaving comments or amplifying visibility by sharing and tagging reels or storiescan also enhance participation.

    These actions can not only fortify community connections but also pave the way for a gratifying experience as Pepeto continues to involve its audience in significant and innovative ways.
    In conjunction with its dynamic community programs, Pepetoโ€™s utility-oriented ecosystem distinguishes it within the memecoin sector. The Pepeto platform is structured to enable users with a comprehensive array of resources, comprising a cross-chain bridge for effortless token exchanges across various blockchains, a swapping functionality for effective trading, and a no-cost exchange platform.

    Pepeto’s holiday initiative aspires to consolidate its community through interactive measures and thrilling giveaways.