Floki has partnered with Nottingham Forest Football Club, which is currently playing in the English Premier League (EPL).

Announced on Thursday, Floki will be the official cryptocurrency partner of Nottingham Forest and will have extensive marketing and promotional rights.

“We are proud to join the ranks of the Premier League with a club that is an institution in world football,” a media representative of Floki said. “Just as Nottingham Forest is building a future as a dominant force in world football, Floki is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating with brands like Valhalla.”

During all home games, the Floki brand mark will be featured for three minutes on camera-facing LED boards from kick-off to the final whistle. This ensures that the Floki brand is seen by both stadium audiences and TV viewers.

The Floki logo will also be prominently displayed. It will appear in four slots on official Premier League interview backdrops at each home match and in four spaces on press conference backdrops used throughout the season.

Floki will have a strong presence on Nottingham Forest’s social media channels. The brand will be mentioned in posts related to full-time scores for both the men’s and women’s senior teams and in all substitution announcements.

Additionally, Floki will have a full-page presence in the matchday programs distributed at each home game, and its logo will be displayed on the front cover. This helps connect Floki to the matchday experience and the fans.

Fans can look forward to exciting offerings, such as signed merchandise. At the end of the season, Floki will offer fans the chance to participate in a ‘play on the pitch’ experience at the stadium.

Paul Bell, Nottingham Forest’s Chief Operating Officer (COO), said, “We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season. As one of the most innovative companies within this sector, we’re excited to work collaboratively with the Floki community.”