Perry Finance’s Cameron Perry has been included in the annual Mortgage Professional Australia Top 10 Commercial Brokers list, sponsored by La Trobe Financial. Regarded as the industry benchmark for excellent performance, this prestigious list spotlights the highest-performing brokers in Australia and highlights the contributions they have made to the industry and within their own communities.
“After last year’s Top 10 Commercial Brokers report, in which many brokers talked of longer turnaround times and tightening credit appetite, 2019 seemed to turn itself around. The last few months have obviously changed things yet again, and brokers are facing new challenges as they cope with shifting appetites and an uncertain economy,” says Mortgage Professional Australia editor Rebecca Pike. “The commercial finance space has been particularly affected by the coronavirus pandemic: many businesses across Australia have been forced to close their doors to customers, and while some are able to continue serving in a reduced capacity, there are those that are struggling to keep up with overheads and supply costs, and many have decided to close up completely.”
“Commercial finance brokers have an incredible role to play here, as more businesses will undoubtedly seek financial help. MPA‘s Top 10 Commercial Brokers talk about some of the ways in which they have seen businesses affected, and how they are preparing their own businesses to deal with these changes.”
As the director of Perry Finance, Perry gears up for multiple challenges ahead and his main focus is supporting clients who are facing hardship. Rising two places from last year and increasing his loan value by 15%, Perry says he has been very fortunate to have great support around him. Over the past 12 months he has invested time and resources into structuring his business and building his team. Alongside Perry Finance, which handles residential and commercial mortgages, Perry launched a new brand called Melbourne Finance and Equity Group for private lending and development funding, which he says helped him clarify his offering in the market.
The current environment presents many challenges for brokers. To prepare his business for the coming months, he says he has consolidated the lenders on his panel that are still open for business and are formulating products for the likely scenarios ahead, such as existing loans rolling over and projects being delayed. “We are also focused on servicing our existing client base and making sure any of our clients that are facing hardship are well looked after,” he says.
Read the full report in issue 20.05 of Mortgage Professional Australia, out now or find out more about Perry HERE (https://www.mpamagazine.com.au/
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Mortgage Professional Australia (MPA) is the leading business magazine for the mortgage and finance industry.