Leading dealer participation program provider Portfolio announced the launch of a new website at PortfolioReinsurance.com. The site was designed to offer a streamlined, user-friendly experience to auto, RV and powersports dealers and independent agents.
Among the highlights is a series of quick-reference homepage buttons. Each offers dealers detail on one aspect of Portfolio’s award-winning reinsurance program, including ownership, dividends, loans and income development.
The feature also appears on the site’s Agents page, where agents can click to learn about Portfolio’s program, F&I products, agency support and more.
“Our goal was to create a more intuitive, interactive, mobile-friendly website,” said Chief Sales Officer Dan Haugen. “You can get the overview quickly, and if you need to know more about reinsurance or how Portfolio’s program works, you can instantly access this other, more detailed layer.”
In an increasingly digitized industry, Haugen added, dealers and agents — like all consumers — want accurate, actionable information delivered on demand.
“It’s critical,” he said. “You can’t just tell your story. You have to be a resource.”
The new website is live now at PortfolioReinsurance.com.
About Portfolio
Portfolio is a national provider of F&I products and dealer reinsurance programs. Founded in 1989 and based in Lake Forest, Calif., and Dallas, Portfolio has earned national recognition as a leading dealership and agency partner.
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