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  • BMW Group at the 18th Auto China Beijing 2024

    At Auto China 2024 in Beijing, the BMW Group presents the latest progress in its change towards electrification, digitalisation and circularity. World premieres of new BMW and MINI models take centre stage. The BMW Vision Neue Klasse, which heralds the next generation of BMW vehicles, is on show for the first time in China.

    „With the NEUE KLASSE, we are carrying BMW into the future: in design, technology and philosophy. It begins already next year when we will release the NEUE KLASSE onto the market. Not with niche models – but starting in our most successful, highest-volume segments,“ says Oliver Zipse, Chairman of the Board of Management of BMW AG.

    The BMW Vision Neue Klasse signals the start of a new era of individual mobility and provides a glimpse of the BMW brand’s future model generation. It is rich in digital experiences, locally emission-free and circular in the long term to ensure typical BMW driving pleasure for future generations. Production of the Neue Klasse series models will start in 2025, initially at the BMW Group plant in Debrecen and shortly afterwards in China.

    The brand’s most popular electric vehicle worldwide is currently the BMW i4, the new version of which will celebrate its world premiere at Auto China 2024. The success of the BMW i4 confirms the BMW Group’s open technology approach, which makes it possible to produce vehicles with purely electric drive systems and highly efficient combustion engines on a common platform. In Beijing, the new BMW i4 will be shown to the public for the first time together with the BMW 4 Series Gran Coupé’s combustion engine variants, which have also been further developed.

    The world premiere of the MINI Aceman at Auto China 2024 marks the third member of the brand’s new model family. The all-electric crossover model closes the gap between the new MINI Cooper and the new MINI Countryman.

    “What the NEUE KLASSE is to BMW, the New MINI Family is to MINI: the most desirable product range in the history of the brand and the biggest investment we ever made in MINI. At just over four metres long, the Aceman embodies the basic idea of the original, iconic MINI of 1959: progressive design, optimal use of space and a minimal footprint.,” said Jochen Goller, member of the Board of Management of BMW AG, responsible for Customer, Brand and Sales.

    The Beijing International Automotive Exhibition, in short: Auto China, is one of the most important trade fairs in the international automotive industry. The 18th edition of the exhibition, which alternates with Auto Shanghai, will be held under the theme “New Era, New Cars” and will be open to the public from 25 April to 4 May 2024. At the China International Exhibition Centre in Beijing, car manufacturers, suppliers and service providers from all over the world will present their new models, products and technologies. The BMW Group brands will present their current product range on an exhibition area of around 2,000 square metres.

    China premiere: The BMW Vision Neue Klasse.

    The BMW Vision Neue Klasse combines the BMW Group’s innovative strength and development expe…

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  • Consolidate marketing activities for BMW, MINI and BMW Group Financial Services

    BMW of North America announced today that it will consolidate marketing activities for BMW, MINI and BMW Group Financial Services, U.S. under Omnicom Group in the U.S. Following an exhaustive RFP process led by Ebiquity, the company has awarded its CRM business to The Javelin Agency and social media to 180/NY. Critical Mass has retained digital business for BMW and MINI, and added BMW Group Financial Services, U.S. Goodby, Silverstein, & Partners retained its role as lead creative agency for BMW, and added new responsibilities for MINI and BMW Group Financial Services, U.S. The new contracts will begin on April 1, 2024.

    “By bringing together the different segments of our business under one roof, our intention is to create a multidisciplinary, cross functional team to support all aspects of our marketing efforts in the U.S.,” said Marcus Casey, Chief Marketing Officer, BMW of North America. “I want to thank each of our previous partners for contributing to our success over the past few years. These changes reflect our desire to create synergies and streamline our business in the name of speed efficiency.”

    “BMW is one of the most iconic brands in the world,” said Leslie Barrett, GS&P President and Partner. “We are proud of the innovative work and business results we have achieved with our clients over the last five years. We look forward to shaping the future of the Ultimate Driving Machine together and expanding our partnership with MINI, an equally beloved brand.”

    Earlier this year, BMW of North America announced that Critical Mass would create a new bespoke unit to manage media planning and buying activities for BMW, MINI, and BMW Motorrad.

    “We’ve partnered with BMW for seven years now, and it’s been remarkable to be part of the brand’s digital transformation,” said Samantha Stringfellow, EVP, Client Partner at Critical Mass. “BMW is poised to deliver the best customer experience in the industry, and we’re looking forward to honing an integrated ecosystem approach that reflects the drive for performance at the heart of BMW’s brands. With data and digital marketing at the core, we’re confident that this agency model will help usher in the future of reaching BMW customers with premium, seamless, highly connected experiences.”

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  • All-New 2024 BMW X2 hits the market

    BMW has done a new thing by introducing BMW X2. The company introduced the concept of a Sports Activity Coupe (SAC) for the premium compact segment.

    Now, it presents the more distinctive, sportier, and tech-forward second generation makes its debut.

    This new offering is somehow larger dimensions, and it is a pronounced coupe silhouette.

    Furthermore, its dynamic lines broadcast the leap in development taken by the all-new BMW X2.

    The progressive character of the new X2 is clearly seen in the array of systems enabling automated driving and parking. The innovative digital services provided by the new BMW iDrive with QuickSelect and BMW Operating System 9 is nothing but superb.

    The BMW X2 is the youngest in the BMW X model family and one with distinctive emotional appeal. The X2 embodies a youthful and progressive lifestyle that anyone can easily embrace.

    This all-new X2 has everything it needs to build on the success of its predecessor. Look at areas such asthe more than 380,000 examples of which were sold worldwide, and the process strengthen that the brand’s position in the growing compact segment has gotten.

    When will the car land?

    As revealed in its latest press release, the 2024 BMW X2 will make its world debut at the Japan Mobility Show in Tokyo (formerly known as the Tokyo Motor Show), which will open its doors to the world on October 26, 2023. However, the US market launch of the compact SAC will commence in March 2024.

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  • Automobile: Editor’s pick: BMW X1, 2014/15 choicest cars

    Automobile
    Editor’s pick: 2014/15 choicest cars

    1. BMW X1

    Think of this car as a tall 1-series hatchback—rather than a little SUV—with the
    familiar BMW traits: a sporty suspension, precise steering, and a choice of
    turbocharged engines. But rather than focusing on driving dynamics, the X1
    emphasizes fuel efficiency for those who are all for it. The stop-start system is
    unrefined and energy-efficient tires yield long braking distances. The standard eight-
    speed automatic includes a manual mode; rear- or all-wheel-drive versions are
    available. A new BMW X1 debuts later this year.

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