The social commerce market is estimated to grow by USD 4196.98 billion from 2022 to 2027, growing at a CAGR of 31%. The social commerce market is fragmented owing to the presence of many global and regional companies. A few prominent companies that offer social commerce market are Advance, Alibaba Group Holding Ltd., Automattic Inc., ByteDance Ltd., Charlton Media Group, Etsy Inc., Eventbrite Inc., Fashnear Technologies Pvt. Ltd., iQIYI Inc., Meta Platforms Inc., Microsoft Corp., One97 Communications Ltd., PayPal Holdings Inc., PDD Holdings, Renren Inc., Shopify Inc., SINA Corp., Twitter Inc., Verizon Communications Inc., and Tencent Holdings Ltd.
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- Advance- The company offers social commerce through the social media platform, Reddit
- Alibaba Group Holding Ltd. – The company offers social commerce of goods such as clothes, accessories, and electronic items.
- Automattic Inc. – The company offers social commerce through the social media platform, Tumblr.
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Based on Geography, the market is classified as APAC, North America, Europe, South America, and Middle East and Africa. APAC is estimated to contribute 76% to the growth of the global market during the forecast period. In the Asia Pacific (APAC) region, the Social Commerce Market is thriving with the rise of E-commerce platforms and Social media networks. Influencers play a crucial role in driving user-generated content and Social shopping experiences. Digital marketing strategies leverage Social media advertising and customer reviews to enhance engagement. Online storefronts and Mobile commerce are increasingly integrated with Social shopping apps, creating virtual storefronts that foster Social media integration. Social media influencers are instrumental in shaping customer engagement, and businesses are actively strategizing Social commerce trends and strategies to tap into vibrant shopping communities.
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