The9 Limited (Nasdaq: NCTY) (“The9”), an established Internet company, today announced that it signed a definitive share purchase agreement (the “Agreement”) with Wuhan Weixiang Science And Technology Co., Ltd. (“WeiXiang”), an AI-powered educational technology company in China, to purchase 19% of WeiXiang by cash and issuance of The9’s restricted shares. The9 is also granted a purchase option to purchase up to 51% of the total shares of WeiXiang based on a valuation calculated as 7 times of Weixiang’s audited annual profit after tax, provided that such valuation should be higher than US$45 million.
Weixiang was founded by Mr. Xu Wang, a pioneer in the educational technology landscape in China who earned several educational awards including the title of 2018 China Education Industry Figure of the Year. Mr. Wang initially gained recognition with proprietary K-12 class management platform YuanDing, which revolutionized classroom management for teachers across China. Under Mr. Wang’s leadership, the platform had reached millions of daily active users. In 2020, Mr. Wang founded Weixiang, aiming to create a localized online school ecosystem powered by short videos and live streaming. Weixiang leverages popular platforms like TikTok, KuaiShou and WeChat Video Channels, serving as their official ecosystem partner. Weixiang has amassed over 9 million followers across these platforms. The most popular teacher had engaged over 300,000 simultaneous viewers a single live stream, and had made monthly revenue over RMB10 million. Weixiang distinguishes itself from traditional live-streaming educational companies through its extensive use of AI applications. These technologies significantly enhance productivity and reduce operational costs. Key innovations include:
- AI Content Creation: By utilizing in-house developed GPTs, Weixiang produces high-quality content scripts and educational videos at large-scale. This allows teachers to effortlessly create short videos and live streaming content.
- AI Live Streaming Technology: Digital human video generation technology, combined with AI, analyzes audience interactions in real-time, enabling 24*7 live streams and enhancing viewer engagement. AI also facilitates automatic translation and subtitle generation, broadening the reach of live content.
- AI Teaching Assistants and Smart Customer Service: AI teaching assistants provide personalized learning plans and real-time practice and assessment services to help students grasp educational content better. Smart customer service leverages big data and machine learning to offer efficient user consultation and problem-solving, significantly improving user satisfaction.
Pursuant to the Agreement, The9 will pay cash consideration of US$1.5 million and will issue 284,465,400 restricted Class A ordinary shares (equivalent to 948,218 ADSs) to Weixiang. The restricted Class A ordinary shares to be issued to Weixiang will be subject to lock-up conditions and will only be released according to the following schedule: (i) when the market capitalization of The9 reaches US$200 million, 24,533,700 Class A Ordinary shares (equivalent to 81,779 ADSs) of The9 will be released from the lock-up; (ii) when the market capitalization of The9 reaches US$500 million, 9,813,600 Class A Ordinary shares (equivalent to 32,712 ADSs) of The9 will be released from the lock-up, and (iii) when the market capitalization of The9 reaches US$1 billion, 4,906,800 Class A Ordinary shares (equivalent to 16,356 ADSs) of The9 will be released from the lock-up. The rest of the restricted shares shall be released from the lock-up when either of the following conditions are met: Weixiang completes a qualified IPO and its shares owned by The9 become freely tradable in the open market; or if and when the The9 exercises its purchase option and, as a result, holds a minimum 51% of the then total share capital of Weixiang.
“Weixiang is committed to extending high-quality education to underserved markets, ensuring students in remote areas have access to the same resources as those in major cities. Our future plans include recruiting and supporting grassroots teachers in lower-tier cities, helping them maximize their teaching potential through short videos and live streaming. These teachers will receive training and support from Weixiang to improve their teaching quality and content creation skills, ultimately benefiting local students and parents. Our AI applications will continue to embody our philosophy of “Inclusive education for all.” On top of that, we will also strengthen our AI application on AI data analysis. We will develop advanced data analysis panels to accurately analyzing student performance, which will offer teachers insights in optimizing educational strategies, improving lessons and recommending assignments to enhance educational quality and effectiveness,” said Mr. Wang.