In the past decade, digital marketing became a vital element in an establishment’s overall marketing scheme. It allows companies to adapt messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.

Digital marketing incorporates a wide variety of marketing tactics and technologies used to reach consumers online. As a form of online marketing, it allows organizations to establish a brand identity and has transformed the marketing industry for the better.

Digital marketing can be broadly broken into eight main categories. These include the following:

See them below

affiliate marketing, content marketing, email marketing, marketing analytics, mobile marketing, pay-per-click, search engine optimization and social media marketing.