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  • Check out First-of-Its Kind #TikTokFitness Peloton Hub

    Peloton (Trading NASDAQ: PTON), the leading connected fitness platform, and TikTok, the leading destination for short-form mobile video, just announced an exclusive partnership to offer Peloton’s world-class workout content to the TikTok community. In view of this, the two brands will merge culture and creativity to inspire a new generation of fitness content and creators.

    This will result in a new fitness hub on TikTok called #TikTokFitness, on which Peloton will have a dedicated, co-branded hub that houses custom Peloton content seen as; #TikTokFitness Powered by Peloton. This marks the first time Peloton will produce bespoke social content for a partner outside of Peloton-owned channels.

    Content will include select live Peloton classes with and without equipment required, original Instructor series, ongoing creator partnerships, Peloton class clips, and celebrity collaborations, all accessible via the #TikTokFitness hashtag, curated on the Peloton hub.

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    Potential to deeply inspire and positively impact content

    With 1 billion active TikTok users globally, #TikTokFitness has the potential to deeply inspire and positively impact content in the well-being space in a new and creative way. Peloton’s recent Anyone. Anytime. Anywhere. brand evolution – which will prominently ground the look and feel of the Peloton hub – will be authentically integrated into the curated content hub, reinforcing the brand’s commitment to making fitness more accessible. 

    The #TikTokFitness Powered by Peloton hub will be available first in three countriess; in the US, UK, and Canada. 

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  • TikTok fined €345m for breaking EU data law

    TikTok fined €345m for breaking EU data law on children’s accounts

    • TikTok has been fined €345m by the Irish Data Protection Commission for privacy breaches, including making teenagers’ accounts publicly viewable by default and allowing children under 13 to sign up.
    • TikTok disputes the findings, stating that it had already made changes to address the issues before the investigation began in September 2021. The company updated its family pairing feature and made under-16s’ accounts private by default.
    • The Irish Data Protection Commission has been criticized for being slow in its investigations, but this fine is larger than previous penalties issued by the regulator. There is an ongoing investigation into whether TikTok illegally transferred data from the EU to China.

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  • Trump demands US gets ‘large percentage’ of TikTok sale

    Donald Trump has said the US should receive a “large percentage” of the proceeds from any sale of TikTok to Microsoft.

    The US president argued America will make a buyout of the Chinese-owned short-video app possible, and so deserved a share of the deal.

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  • TikTok will leave Hong Kong market within days – Source

    TikTok will exit the Hong Kong market within days, a spokesman told Reuters late on Monday, as other technology companies including Facebook Inc have suspended processing government requests for user data in the region.

    The short form video app owned by China-based ByteDance has made the decision to exit the region following China’s establishment of a sweeping new national security law for the semi-autonomous city.

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    “In light of recent events, we’ve decided to stop operations of the TikTok app in Hong Kong,” a TikTok spokesman said in response to a Reuters question about its commitment to the market.

    The company, now run by former Walt Disney Co executive Kevin Mayer, has said in the past that the app’s user data is not stored in China.

    TikTok has also said previously that it would not comply with any requests made by the Chinese government to censor content or for access to TikTok’s user data, nor has it ever been asked to do so.

    The Hong Kong region is a small, loss-making market for the company, one source familiar with the matter said. Last August, TikTok reported it had attracted 150,000 users in Hong Kong.

    Globally, TikTok has been downloaded more than 2 billion times through the Apple and Google app stores after the first quarter this year, according to analytics firm Sensor Tower.

    The source said the move was made because it was not clear if Hong Kong would now fall entirely under Beijing’s jurisdiction.

    TikTok was designed so it could not be accessed by mainland China. That was part of a strategy to appeal to a more global audience.

    ByteDance operates a similar short video sharing app called Douyin in China.

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